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Friday21 January 2022

How To Create Digital Products That Simply Sell

Every time you create an information product you hope that it sells. After all, that is the whole point of making learning content material products. Unless the product sells it won't be read or listened to or watched. And if it is not read, listened to or watched it will never inform anyone else. Even in case you have other reasons for creating your digital products than money without sales you will never have a chance to see those reasons satisfied.

Without sales your efforts are wasted!

However how will you guarantee sales?

How can you create digital products that simply sell?

The answer is deceptively simple. At the very least at first glance. The programs and different learning materials you create should meet a set of very specific requirements:

1. They must encourage your consumer to purchase them
2. They have to meet a consumer's wants
3. They must be of high quality
4. They have to be repeatable

At the very least from a product creation level of view. After all, so long as you create the absolute best product for the purpose -- meaning sales -- then the risks and difficulties associated with really selling is beyond your area of control.

Now this isn't really a way of avoiding responsibility. After all, it's essential to produce a product which is so well positioned that the only requirement for sales is to get it in front of a customer in order that they notice it.

Reasonably once you've got completed that, marketing turns into a matter of arranging for the customer to become aware of the digital product. And that is the place it all breaks down. Regardless that the marketing is well done. Despite the fact that the sales page is targeted directly. Regardless that the visitors is completely focused. There is and always will be a certain quantity of probability involved. And likelihood is something you'll be able to plan to avoid. Something you'll be able to plan to reduce. Something you possibly can plan to overcome. But it's also something that no one can take responsibility for. Because finally it's a roll of the dice. Just part of the game.

So how do you make sure that the digital products you create meet those four criteria?

The reply is to use a system. Like anything else you need a process to create your learning content products. That process must be repeatable. That process have to be improvable in an effort to improve product quality. That process should permit only a limited variation in product quality. And that is the definition of a system.

But having any system is not the entire of the answer.

Your system has to begin with the client's needs and motivations. And it must replicate these wants and motivations throughout the creation process. Worrying about it up front isn't enough. It's good to concentrate on the client at every step!

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