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Wednesday19 January 2022

Product Design Is The Key To Model Success

So you've got been busy building your business. You've got concentrated on marketing. You've gotten on the market and posted to Facebook and Twitter. You've got posted your story on all your sales pages. You've got created your blog. You have even written articles and posted them all around the web. You've hung round boards and posted 'till you had been told to stop. You've been building your brand like gangbusters.

But have you forgotten something?

The biggest brand success factor is not marketing. It's delivering on your promises. It is delivering a quality product to your customers.

And for these of us creating learning content meaning your biggest success factor is product creation. You see it's in product design and creation that almost all of your quality is going to be built in -- or left out.

Within the short term, folks listen to your branding efforts. Your marketing is a key factor in developing their opinion of your quality. They listen to your promises -- each stated and implied -- after which make a decision. Your marketing will persuade individuals that you just do know what you might be doing. And that you will deliver a quality product.

However in the long term, they will decide you by how well you actually deliver on these promises. They decide you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing enterprise growing a long run relationship with your customers is a key to success. That's why list building is so important.

And when creating courses and eBooks and different data products the biggest affect in your quality is the way you design and develop your products.

Quality in a learning content material product is measured on three levels.

The primary is content. But your customers -- your audience -- are taking your course precisely because they don't know the content. They're there to be taught the content. So their judgment of the quality of that content is different. It isn't based mostly on how well you know your subject.

Instead your prospects will decide your content material based on how well it meets their needs and expectations. Did you design the product to solve a particular problem they're having? Did you design your product round their motivations? That's how they will judge your content.

The second thing they will judge you on is organization. Do you appear to understand the topic well enough to present it so that they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

Finally they will decide you based mostly on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be friendly and simple to speak to?

However it's not that simple. You see the way you deliver quality content involves closely identifying and concentrating on your customer. And that same goal customer you defined within the product design and creation process will be used for all your contacts with your customers. Including making your marketing target your desired customer. So your brief term affect in the end additionally depends on the quality of your product design process.

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