Home Google Wins EU Antitrust Nod For $2.1 Bln Fitbit Deal

Wednesday19 January 2022

Google Wins EU Antitrust Nod For $2.1 Bln Fitbit Deal

By Foo Yun Chee

BRUSSELS, Dec 17 (Reuters) - Alphabet's Google won EU antitrust approval on Thursday for its $2.1 1000000000000 adjure for Fitbit subsequently agreeing restrictions on how it wish utilise customers' health related data.

The spate had triggered unfavorable judgment from privateness advocates on both sides of the Atlantic, consumer organisations and Google rivals all but the company's commercialize major power and the utilisation of people's health information in targeted advertizing.

Fitbit, once the drawing card in the habiliment devices market, has baffled marketplace portion out to Apple, Xiaomi, Samsung and Huawei in Recent days.

The European Commission said it had in agreement concessions with Google, valid for 10 eld with the possible action of another 10-twelvemonth extension, addressing contest concerns, validating a Reuters fib in Oct.

Google will memory board Fitbit drug user information on an individual basis from Google information used for advertising, and bequeath not utilisation data from Fitbit and former clothing devices for Google Ads.

Users seat decide whether to depot their health information in their Google or Fitbit account statement.

The technical school giant testament keep accession to users' wellness and fittingness information to computer software applications through and through Fitbit Entanglement API software, without charging for get at and topic to drug user consent.

It volition keep to supply a liberate API software system license for core group functionalities to Mechanical man device makers, allowing their gadgets to function with Humanoid smartphones.

Google said: "We believe this deal will spur innovation in wearable devices and enable us to build products that help people lead healthier lives." (Reporting by Foo Yun Chee; Redaction by Elaine Hardcastle)



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