Home The Science Of Memorable Brand Names

Thursday27 January 2022

The Science Of Memorable Brand Names

When making a name for a new product, service or company, the number one rule is to make that new brand name memorable.

The reason is clear: If your buyer cannot bear in mind the name of your product, the chances that she or he will search it out - much less suggest it to someone else - are slim to none. Forgettable names are valueless. Memorable names are priceless.

The bad news is that the majority firms ignore this rule and find yourself with product names which can be about as memorable as a yesterday's lunch. The good news is that you do not have to settle for a forgettable name. Creating memorable names is less complicated than you think.

All you must do is take the following crash course in Nameonics - the science of memorable model names.

Nameonics (sure, I am a word geek, and sure, I made that name up to make this article more memorable) combines "name" with "mnemonics." As you could recall from English class, mnemonics are linguistic units which are kind of like memory aids that make information simpler to remember.

Listed below are six basic Nameonics you should utilize to make the brand names you create more memorable:


Like catchy jingles, names that rhyme often stick in an individual's head whether or not they want it to or not. Rhyming works in multi-part names like Crunch 'n Munch and in shorter names like YouTube. Other examples of rhyming embrace Mellow Yellow, Lean Delicacies, and Reese's Pieces.


The human brain is hardwired to reply to and store visual imagery. That is why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are really easy to remember. So when naming your new product, be sure to think in pictures as well as words.


Alliteration is one of the most typical mnemonic devices. To create an alliteration, start each word within the name with the identical letter or sound. Bed, Bathtub & Past is an alliteration. Other examples embody Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms could be created by respelling an present word. Google is a respelling of the arithmetic term "googol". You may as well make a neologism by combining words. Snapple is a mixture of "snap" and "apple."


Buzz, bang, and thump are all onomatopoeia - words that sound like what they stand for. Model name examples of onomatopoeia embrace Whoosh Mobile, Meow Mix, and KaBoom Energy Drink. Try adding some oomph to your names with onomatopoeia.


Need your new product to generate a Bunch-O-Enterprise? Then a haplology could also be just the ticket. To create a haplology merely take a three-word phrase and abbreviate the one within the middle. Examples embody Toys "R" Us, Bug-B-Gone, and Land O'Lakes.

This Ain't Rocket Science

Nameonics is one science that doesn't require an advanced degree to practice. Anybody can use rhyming, imagery and different simple Nameonic methods to make their model name stand out from the competition and stick within the customer's memory bank. Give it a try. You've acquired nothing to lose however a boring, hard-to-keep in mind name.

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