Home The Science Of Memorable Brand Names

Wednesday19 January 2022

The Science Of Memorable Brand Names

When making a name for a new product, service or firm, the number one rule is to make that new model name memorable.

The reason is apparent: In case your customer can't bear in mind the name of your product, the chances that she or he will search it out - a lot less advocate it to another person - are slim to none. Forgettable names are priceless. Memorable names are priceless.

The bad news is that most firms ignore this rule and find yourself with product names that are about as memorable as a yesterday's lunch. The great news is that you don't have to settle for a forgettable name. Creating memorable names is simpler than you think.

All you have to do is take the next crash course in Nameonics - the science of memorable brand names.

Nameonics (yes, I am a word geek, and sure, I made that name as much as make this article more memorable) combines "name" with "mnemonics." As you may recall from English class, mnemonics are linguistic gadgets that are kind of like memory aids that make data simpler to remember.

Listed here are six basic Nameonics you should utilize to make the brand names you create more memorable:


Like catchy jingles, names that rhyme often stick in an individual's head whether they want it to or not. Rhyming works in multi-part names like Crunch 'n Munch and in shorter names like YouTube. Different examples of rhyming include Mellow Yellow, Lean Delicacies, and Reese's Pieces.


The human brain is hardwired to reply to and store visual imagery. That's why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, be sure you think in pictures as well as words.


Alliteration is likely one of the commonest mnemonic devices. To create an alliteration, begin every word in the name with the same letter or sound. Bed, Bathtub & Past is an alliteration. Different examples include Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms will be created by respelling an existing word. Google is a respelling of the arithmetic term "googol". You can too make a neologism by combining two words. Snapple is a mix of "snap" and "apple."


Buzz, bang, and thump are all onomatopoeia - words that sound like what they stand for. Model name examples of onomatopoeia embrace Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Try adding some oomph to your names with onomatopoeia.


Want your new product to generate a Bunch-O-Enterprise? Then a haplology may be just the ticket. To create a haplology merely take a 3-word phrase and abbreviate the one within the middle. Examples embody Toys "R" Us, Bug-B-Gone, and Land O'Lakes.

This Ain't Rocket Science

Nameonics is one science that does not require an advanced degree to practice. Anybody can use rhyming, imagery and different simple Nameonic techniques to make their model name stand out from the competition and stick in the customer's memory bank. Give it a try. You have got nothing to lose however a boring, hard-to-remember name.

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